Recognize and Reward with Infinity Cloud Loyalty

In an evolving market, retailers stand out by creating and sustaining meaningful relationships with their customers. Infinity Cloud Loyalty is a points-based recognition and rewards program, facilitating collection of customer data. Deployed as an addition to Infinity Loyalty, it provides the capability to extend the loyalty program to stores running non-standard POS software. Infinity Cloud Loyalty is designed to be used in conjunction with Infinity CPM for deep and actionable insight into customer preferences, segmentation and targeted marketing.

Because it is deployed in the cloud retail environment, Infinity Cloud Loyalty enables retailers to engage with customers across complex business models and meet demand for loyalty solutions in a cost-effective manner.

Why Infinity Loyalty?

Unlike many standalone loyalty programs, Infinity Cloud Loyalty gives you:

Lower total cost of ownership

A monthly subscription covers an unlimited number of transactions, significantly reducing your operating costs compared to many loyalty programs provided on a “per transaction” basis.

No extra point of sale hardware is needed. Loyalty cards can be swiped through a magnetic reader or supported payment terminal, scanned using a barcode scanner or entered manually.

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Seamless Integration

Infinity Cloud Loyalty works seamlessly with Infinity RMS reducing duplication and errors, providing consistency across channels and complex models.

Infinity Cloud Loyalty can be integrated with online web stores to build engagement across channels.

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Increased control and knowledge

With Infinity Cloud Loyalty, you own the customer data and do not have to pay an external company to provide data analysis, segmentation or manage campaigns.

A brand-specific loyalty program means no other program participants enjoy the benefits of your loyalty initiatives. This results in higher repeat visits and loyalty attributed to your brand specifically.

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Flexibility

Infinity Cloud Loyalty has many configuration options allowing you to control how points are collected and redeemed and how rewards are allocated.

Used in conjunction with Infinity CPM, segmentation can be performed according to your unique business drivers.

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Infinity Cloud Loyalty features

Control how points are collected and used, when and by whom

Reward customers based on tender, spend and products purchased

Restrict points collection based on pre-determined criteria such as tender and total spend

Control points expiry and roll-over

In conjunction with Infinity Gift Card, automatically convert loyalty points to gift card value

In conjunction with Infinity CPM, analyze and segment customers based on value, potential value, behavior and a number of other attributes stored against your customers